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TIPS FOR A SUCCESSFUL
SUMMERTIME OPEN HOUSE!! |
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#1). Set the dates: Possibly even a two-day span, like Friday and Saturday. Friday from 4 to 8 pm, Saturday from 9-12 gives people freedom & choices of stopping by. I hold my OH for an entire week (Tuesday thru Saturday), every June and every November (Holiday). #2). Schedule your clients "by appointment only". I cannot stress this enough. No "just stopping by," as then, they will tend not to show, if they don't have a specific appointment time. #3). Start telling everyone. Make a simple flyer & hand it out @ your appointments. #4). Also, send out postal cards to all of your clients (keep them simple), encouraging THEM to call YOU to reserve their time. Offer a little gift (classic eye shadow, etc) if they RSVP at least a week before the OH begins. The Law of Averages says that about 10 - 20 % of the people you invite, will attend. However, to improve your numbers, be sure to follow up with a phone call to each person! This is a MUST! Remember, your OH is " by reservation only". #5). Entice your clients to attend!
(with prizes, fun). All who attend receive a small gift. And, anyone who brings a
friend receives TWO gifts. (Can be Section #2 Hand creams, Spa
Lotions, applicators in tulle tied with a ribbon). And, then, they receive
another gift, depending upon the amount of their purchase. Plus, a drawing of
Satin Hands for all who complete a questionnaire.**
#6). Offer
something special while they are
there. Treat them to Satin Hands ; set up a Mediterranean
Spa Bar w/ the new Spa products; Show a "two-minute tan":
using a darker shade of foundation or powder/Bronzing Beads ; the "five
-second facelift" (showing Highlighter or Vanilla Eyesicles in the strategic places we show you during our Advanced Glamour
session of New Consultant Training); update your glamour look for
summer with the new products.
#7). Set up your "store window". Put on some theme music. Decorate with Beach towels, shovels, buckets, sunglasses , etc.
#8). Have a "Sale Table": women love
sales, don't you? Price your Discontinued /Limited Edition items
a little above your cost. Or, "buy two, get the
third item (of equal value), @ 1/2 price". (Hint: I never put the Skin Care items on sale).
#9). Keep refreshments simple: Pink Lemonade, pretzels, nuts. (I barter with one of my clients who is a professional chef, to make me petit fours in exchange for the Mary Kay product she and her daughter use all year). #10). Have a "Booking Special" for that day. (e.g., use the "Booking Box": assemble a number of lovely gifts, jewelry, gift certificates for MKay products, etc. ...and, for everyone who books an appointment that day, she will be presented with her special gift when U come to do her Show) Your goal is always to work Full -Circle, scheduling them for a Color Show, Nail Care or Spa Class (Tootsie party). #11). ** To continue working "Full-Circle," I show them a short Company video about the opportunity. They complete a questionnaire, and get in a drawing for either a brush set or a Satin Hands Set. #12). Always follow -up with those who couldn't make it. This can give you lots of appointments for the week after! Have fun : "Show and Tell " and enjoy the profits !! |